About Our Firm
At Florida Financial Advisors, we have reinvented the concept of financial advice to help take you and your future to a whole new level...together.
We are a full-service comprehensive financial and wealth management firm with a keen focus on helping our clients realize their dreams. We understand how intimidating it can be to work with a large financial group, so we take a personalized approach and work together with you to navigate your financial strategy.
To us, it is vital that we work with you to not only identify your current financial situation, but anticipate what the future may bring: private school, a boat, a beach house. We have a fundamental understanding that planning for the future is all in the details, with a special focus on your career as the most important cornerstone. We take a holistic approach and factor in your company's benefits package to ensure you are maximizing your financial future.
We are committed to providing you with the very best in financial planning and exemplary customer service.
Our Mission
To take you to your highest possible
level in both career and life.
Our Promise to you:
- We will provide to you our honest, professional advice
- We will always be available to discuss any concerns or questions
- We will regularly monitor and access your accounts to ensure optimization
We promise to provide you with the very best in financial planning and exemplary customer service.
Our Leadership Team
We are a group of professionals committed to helping you achieve your needs and goals in life. We look forward to truly getting to know you, so we can work together with you to develop a financial plan that fits with your path in life.
President - Jason Mickool
Jason, President of Florida Financial Advisors, is a seasoned industry expert with 30 years of experience in financial planning, particularly for high-net-worth individuals and business owners.
He launched his career at American Express Financial Advisors (now Ameriprise), where he demonstrated integrity and commitment, eventually rising to the role of Field Vice President. During his tenure, he earned multiple awards for his outstanding performance. While he thrived in his executive position, Jason's true passion has always been helping clients. After leaving American Express, he served as Managing Partner for New England Financial, where he led the company in growth while maintaining a strong focus on client service. He later joined McAdam as part of the Executive Team, continuing to deliver exceptional client care and strategic direction to a flourishing financial firm.
His experiences in Florida illuminated the unique financial needs of local residents, inspiring him to establish Florida Financial Advisors (FFA). This independent, product-neutral firm is dedicated to providing comprehensive financial planning tailored to those specific needs.
In his free time, Jason enjoys traveling, playing guitar, and spending quality time with his wife, Allyson.
Florida Financial Advisors (FFA) is an independent financial advisory firm with a network of hundreds of advisors operating offices in Florida, Georgia, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Washington, DC.
Branch offices include Atlanta, Austin, Charlotte, Charleston, Dallas, Jacksonville, Miami, Nashville, Orlando, Philadelphia/Tristate Area, Tampa (Headquarters) and Washington, DC.
FFA created a smart and holistic advisory model known as the FFA Solution. This model integrates three core areas of financial planning and well-being: financial, personal—and professional, to serve the needs and goals of our clients.
